You've got your website finished, and live on the internet, but wait! no traffic! What can you do? Unless you have a website with a very unique product, you are going to have to work hard at getting, traffic and customers. It does not matter if you are selling BMW's for $1 if your website is listed on page 50,000, because no one will see it. I'll take you through the proven ways, and give you real help without any hype on how to get traffic and customers.
Regardless of what other sites say, luck and also website age play a big part (sorry, can't help with those bits) with the internet search engines, of google, msn, and yahoo. Things that have proven to help and you can influence are, a good web hosting company, easy to navigate website, uniform layout on each page, quick loading, text alignment and font, xml site-map, regular content updates, quality links from similar sites, and good listings in directories.
1: WEB HOSTING - Let's begin with web hosting. Now, since this is a Thailand focused website you would think I would use a Thai hosting company. I am 100% against using web hosting in Thailand, Why? customer service in good English, internet connection problems in Thailand, false information on server uptimes, to name but a few. Go for either an established American or Uk web hosting company. It may sound strange, but they seem to get better results in the search engines. Also check out ones that have good independent customer reviews, and no extra charges. Try to find a company that allows you to have multiple websites hosted for the same price. I have found hostgator from America to offer all this and more. Check out the customer reviews here and see what they say.
2: EASY TO NAVIGATE WEBSITE - What is an easy to navigate website? Usually, it a site that customers can get to the information or products they want within two clicks of the main page. Ask yourself, can you find what you want on your site easily?
3: PAGE LAYOUT, COLOURS AND FONT - Another important thing is page layout, does each page have the same layout style, menu the same? colours the same? If not, some customers will become confused. Layout and design should be consistant throughout the site with navigation in the same positions on each page.
Typefaces and fonts should be the same throughout. If you use bold page titles do so on every page. The text should be easy to read and not strain the eye. Read a few of your own pages. Make the text easy to read, by keeping it aligned left, not centred, and not too small. All capitalized text is like shouting and believe it or not, it is harder to read than lower case text. Stick to simple colours and not fancy fonts. A black text on a white background is easier to read than white text on a dark background.
4: QUICK LOADING SITE - A quick download is crucial. Try to avoid using the latest cool animated effects as many users are slow to accept new developments. Just because users have broadband it does not mean they will wait for large image files or animations to load, they just click on the next web site and are lost forever. Do your best to keep the programming code lean by hand editing out unnecessary code and optimise images for speedier loading. You can use some imaging compression software such as http://www.xat.com/ to do this.
5: FRESH CONTENT - Regauler updates or additions to your site are a must. Most topics or website evolve over time, or there are new developments, so add it!. Good quality fresh content is what both visitors and the search engines are looking for.
6: XML SITE MAP - Good news. The 3 main search engines of Google, Yahoo, and Msn have agreed on a universal format for making a sitemap. You can produce this free by using one of the many tools out there. I used ........ for my site. Once you have your code place it onto a page on your site and call the page sitemap.xml. Next you need to open a google, yahoo, and msn account to submit your site map to. It's free and everything will take about 5 minutes. The benefits of this, are that the search engines can find all your web pages more easily, and then hopefully list them on the internet.
Have a problem? need an answer? want help? Get it here!